10 Ways to Remix, Repurpose, & Reimagine Your Video

Video creation has become a must-have for businesses that want to stand out in today’s digital landscape. Yet, it’s not enough to simply grab your phone and wing it! A stand-out video requires an investment so you can tell your story well and elevate your brand presence. 

Fortunately, there are several ways to repurpose and multiply the use of your video to make the most of your investment!

Whether you use video for marketing, education, entertainment, or training, this article will look at 10 ways to repurpose and multiply the use of your videos across platforms and mediums.

#1 Create shareable short clips for social media

Identity 30-second clips of the best nuggets from your video to tease on social media platforms like Instagram or TikTok. 

To choose your clips, remember the best most shareable content either educates, entertains, or inspires people. So, consider identifying interesting statistics, compelling quotes, or warm moments from your video to share.

Pro Tip: Be sure to use captions and fun graphics to enhance short clips and keep people engaged.

#2 Turn videos into blog articles

If you create a video for educational purposes or to tell stories about the impact of your cause, you can use the same content to create blog articles to share on your website. 

To turn your videos into blog articles, start with the video transcript(s) to identify the key points, keywords, and overall themes. Then, create a structured outline based on those key points and fill in the information using the video transcript. Where there may be gaps, fill in any additional information based on keywords to maximize your SEO.

If you write a blog article based on a story video, include your reactions, perspective, and insights on the story. 

Pro Tip: Add the video to your blog post to increase SEO and engagement.

#3 Create infographics and quote images

Similar to pulling short clips for social media, identify nuggets of wisdom from your video that can be turned into a static infographic or quote image. Use it to help visualize a statistic, data point, process, or idea. 

Creating static graphics based on your videos is a great way to engage people who may not stop to watch a whole video but may be intrigued enough by the graphic to click and watch more.

#4 Turn videos into podcast episodes

Educational videos, training videos, and story videos all provide a great base for content use on a podcast. Depending on the length and type of video, you can often repurpose your video on a podcast by adding an intro and transition pieces. 

Video not long enough for a podcast episode? Try blending videos with shared themes! The great thing about a podcast is that you can edit different audio pieces together while supplementing any additional commentary to create a complete episode.

Pro tip: Use original video clips to promote the podcast—a win-win-win!

#5 Produce an e-book from a video series

The educational content in your video series can be repurposed into a cohesive ebook, which you can then use as a downloadable lead generator to attract new customers or clients!

To create your ebook, utilize your video transcripts and organize them into a structured format, including visual graphics to explain various data points or processes. Supplement your content with any additional research or chapters that were not included in the video. 

#6 Write a newsletter

Many leaders use video to update their customers or staff on the latest trends, product releases, and upcoming events or simply to inspire and encourage others. When people miss these video updates, it’s often helpful to receive the information through other mediums like a newsletter!

Use these videos to create engaging newsletters supplemented with video content and infographics. 

Pro Tip: Segment your email list and target specific audiences with tailored information you want them to hear!

#7 Create Quizzes or Interactive Content

Do you ever wonder if your videos are memorable? One way to make them stick with people longer is to pull key concepts or facts from your video and turn them into quizzes you can share online or at events. 

Gamifying engagement with your videos inspires people to pay closer attention so they can get the answer right, especially when they’re incentivized!

#8 Create Video Thumbnails or Background Loops

More and more websites are incorporating video backgrounds into their graphics. This is a great place to repurpose your brand videos! To do that, choose a visually appealing few-second video clip from your brand video and utilize it in the background of your website. 

Pro Tip: Be sure to reduce the size of the video clip before you upload it to your website’s background so it doesn’t slow down your load time.

#9 Make Video Memes or GIFs

Highly shareable moments from your video can be turned into fun memes or GIFs that showcase your brand’s personality. 

To create the best GIFs or memes from your video, select moments that highlight your brand’s personality and resonate universally. This ensures that they are relatable and more likely to be shared across different audiences. Additionally, consider using trending formats or captions to increase their viral potential!

#10 Use Pre-Recorded Video for Live Workshop Engagement

When you turn your existing videos into the foundation for live workshops, you can repurpose inspirational, educational, instructional, or behind-the-scenes content by integrating it into a live format. 

During the workshop, you can play specific segments of your video, pause for discussion, and invite attendees to provide feedback or questions. This is a great way to add real-time explanations to what they see and break up a presentation.

Recap: Remix, Repurpose, Reimagine

Your original video doesn’t have to have just a single purpose! It’s really the beginning of a fun-filled journey to be creative! 

Imagine taking that awesome video of yours and giving it a life that goes beyond the original, spreading bits of its magic everywhere, from Instagram stories to eBooks, making your brand the life of the online party.

Whether it’s turning a clip into a meme that gets everyone laughing or distilling wisdom into eye-popping infographics, the possibilities are as endless as they are exciting. 

Think of your video as a treasure chest—with these strategies, you can make the most of your investment. So grab your video by the pixels and remix, repurpose, and reimagine it! It’s time to make your video the gift that keeps on giving!

If you’re ready to create a stand-out video and make the most of your investment, the DreamOn team would love to connect with you. Schedule a free discovery call today!