Is My Video Even Doing Anything? 5 Simple Ways To Find Out

It’s no secret – videos are all the rage. Whether it’s scrolling on social media, exploring a new website, or stumbling across a moving ad on the street – videos are a powerful marketing tool. Content creators and businesses recognize that video has a captivating way of engaging their audience.

But how do you know if your video is truly making an impact?

Measuring the success of your video content goes beyond simply counting up all the views. Let’s check out five effective ways to truly gauge the impact of your videos and ensure they’re meeting your goals. 

1. Engagement Metrics 

Engagement is a key indicator of how well your video resonates with your audience. What does engagement include? Look at metrics such as: 

• Likes and dislikes 

• Comments 

• Shares 

• Average watch time 

• Click-through rate (CTR) for calls-to-action 

High engagement rates mean connections with viewers. These connections are what inspire viewers to interact. Make sure to pay special attention to the average watch time.

If your audience is watching most of your video, it’s a strong sign that your video content is doing exactly what you want it to! 

2. Conversion Rates 

Our motto is Stories That Move. It’s about creating something that moves people to action. You want your videos to direct an action step, right? Good marketing videos are created with a drive to action. Whether you want your viewers to make a purchase, sign up for a newsletter, or just visit your website to learn more, you’ll need to have an efficient way to measure it!

Here are a couple of options we recommend:  

1. Create specific landing pages for video traffic 

2. Use unique promo codes mentioned in the video 

Using either of these methods, you can start calculating if your video is actually effective in driving the outcomes you are hoping for!  

3. Social Media Impact 

Now for one of our favorite topics: social media. One of the most obvious places that viewers will come across your video is on social media platforms. So, how can you make sure your content is working? Measure your video’s social media impact by tracking: 

• The number of video shares  

• Mentions related to your video 

• Follower growth rate after sharing the video 

• Engagement related to the video 

A well-done video with high engagement is a great way to market your business at a low cost!

Check out this blog to get some inspiration on how to take your video marketing strategy to the next level.  

4. Brand Recall and Awareness 

Videos have a multitude of purposes. For videos aimed at increasing brand awareness, such as the video below from YouTheFan that features one of their featured artists, consider conducting surveys to decode results.

These can help you measure: 

• Increase in brand recall after viewing the video 

• Changes in brand perception 

• Intent to purchase or recommend 

These surveys can be conducted via email lists, websites, or social media. Although these metrics might be a little tricky to quantify, they can provide great insight as you grow your brand in the market.  

5. Return on Investment  

Let’s talk ROI. What’s the point of your videos if there is no return on investment? There are a few ways to begin calculating this: 

• Track the total cost of video production and promotion 

• Measure the revenue generated directly from the video 

• Comparing the cost per acquisition (CPA) of video-driven conversions to other marketing channels 

While some benefits of video marketing may be intangible, having a clear picture of your ROI helps justify your video strategy and gives you direction as you create future content.  

Conclusion 

Phew! Video effectiveness takes some extra time to calculate, but with practice, you’ll be measuring impact like a pro!

By considering engagement, conversions, social impact, brand awareness, and ROI, you can gain an in-depth understanding of your video’s performance. Just make sure that the specific metrics you prioritize align with your goals for the video. 

As you analyze these metrics, you should start to notice patterns and insights that can impact your future video strategies.

What types of content seem to resonate most with your audience? Which platforms give the best results? Use what you discover to create even more powerful videos in the future! 

By consistently measuring and analyzing your video performance, you’ll be well-equipped to create content that not only captures attention but also drives meaningful results for your brand or business.  

Ready to captivate your audience with powerful video content? Our team at DreamOn can help you craft engaging stories that resonate with your viewers and drive meaningful results.

Book your discovery call today to learn how we can transform your video strategy with proven techniques and creative solutions. Let’s bring your vision to life!