Commercial Campaigns
The Inspiration for Action
What Is a Commercial Campaign?
A commercial video campaign is a strategic and coordinated series of video advertisements created with the goal of promoting a product, service, brand, or message to a target audience. Whether a short-form media ad or a long-form narrative, these campaigns leverage the power of visual storytelling to create memorable and impactful marketing messages. They typically use video content across different platforms to engage, inform, and persuade viewers to take a specific action, such as purchasing, subscribing, visiting a website, or sharing content.
What Are the Benefits of a Commercial Video Campaign?
Applications for Commercial Campaigns
Commercial campaign videos serve as a canvas where your narrative takes center stage. They allow you to tell your story in a way that engages your audience on a journey to connect and move them to action. Here are just a few of the applications!
Product Launches
Showcase new product features, functions, and benefits.Brand Awareness
Elevate your brand identity to establish your voice in your industry.Event Promotion
Create buzz for your upcoming event with an eye-catching video.Testimonials & Reviews
Build trust and credibility with your audience by showcasing positive results.How-To Guides
Educate your customers about products or provide tutorials.Storytelling
Share your origin story to connect with your audience on an emotional level.Social Media Engagement
Create short, catchy videos to drive engagement and boost virality online.Public Service Announcements
Spread awareness about social issues, health guidelines, emergencies, or community service.Retail Promotions
Spotlight seasonal promotions, flash sales, or new arrivals to drive sales.Explainer Videos
Explain complex products or services that help people understand the problem you solve.Fundraising
Use emotional storytelling to garner support for a cause or important project.Teasers & Trailers
Generate excitement for an upcoming film, concert, book, or event.Tourism Marketing
Showcase destinations and attract potential travelers.
Our Work in Action, Featuring Kosciusko County Visitor’s Bureau – Visitor's Center
The quality of your videos is outstanding. The Accommodations video you produced for us looks TV commercial ready and is very professionally well done.
Laura Rothhaar — KCVB Marketing & Communications Manager
Our Approach
A Partnership for Success
Step one: Discovery
During our discovery call, we’ll take time to get to know you and the heart behind what you do and why you do it. We’ll also take time to explore your goals, pain points, and vision for success. This conversation will help inform our approach to inspire your audience to action.
Step two: Production
During the production phase, we’ll build a personalized plan that caters to your unique campaign goals and work with you throughout the process to ensure we’re communicating the heart behind your organization in a way that moves people to take the next step.
Step three: Launch
During the launch phase, it’s time to promote your campaign and celebrate the results. We’ll be here to support the strategy behind sharing your campaign in a way that produces the best outcome.
Are you ready to move your audience to action? We can’t wait to create with you!
Water For Good – Pastor Walker
Columbia City Fire
Fat & Skinny Tire Fest
